7 Ways to Use Testimonials to Supercharge Your Marketing

Why Testimonials Are Essential

People are more likely to trust what others say about a product or service over what a company says. Including a testimonial on your landing page can lift conversion rates by up to 58%, proving the power of social proof. While most companies collect testimonials, not all use them effectively. Here are seven actionable ways to leverage testimonials.

1. Incorporate Testimonials into Your Website

The most effective place to include testimonials is on your website.

• Use them in header images. Put a striking testimonial over a photo or video background.
• Include a testimonials page where visitors can browse reviews.
• Place testimonials throughout your site to support claims made in copy.

2. Feature Testimonials in Social Media

People are more likely to engage with and share content that features testimonials. Use your testimonials to create social media posts that promote your brand and demonstrate its benefits.

3. Use Testimonials in Email Marketing

Email marketing is an opportunity to share testimonials with your existing customers. Feature testimonials in your newsletters and promotional emails to build trust and encourage purchases.

4. Include Testimonials in Paid Ads

Testimonials can boost the performance of your paid ads. Incorporate testimonials into ad copy, landing pages, and display ads to appeal to the audience’s desire for social proof.

5. Leverage Testimonials in Sales Presentations

Testimonials can be a powerful tool in sales presentations. Include them during the presentation to establish credibility and build trust with clients.

6. Share Testimonials with Influencers

If you have a relationship with an influencer, share your testimonials with them. This will give them the social proof they need to promote your brand and reach a wider audience.

7. Track and Analyze Results

It's important to track the results of your testimonial marketing efforts. Use analytics tools to measure the impact of testimonials on conversion rates, website traffic, and other key metrics.